COMPANY
Why we're here
Data Quality
Decision Making
Sales Targets
What we believe
Our forecasting is based on the fact that your engagement with your customer is never as simple as just the top line revenue. You would need to consider demand elasticity, interests, margins, the products they buy and the products they return and so on to understand how a decision on one aspect (forecasting the top line) can affect all the others. Rolling up the forecast for each customer with all the factors under consideration, will help you to build a forecast with all the facts. Forecasting isn’t also just about setting quarterly or annual targets. Its also about understanding trends that lead to attrition, or guidance on price sensitivity. The question we should be asking ourselves is: ‘How can we use insights from customer trends that will help our sales team to sell better?’